Tuesday, October 27, 2009

Using SMS Voting For Political Events

For decades companies have offered polling services to candidates and their campaign managers. These polls have been used to gauge public opinion and tailor a campaign strategy specifically to gather votes. However, there is a new service called SMS voting that allows political candidates to create their own polls and gather data. SMS voting allows politicians to create a poll based on the information they feel they need to know more about. These polls are then advertised online, on television, and on the radio. Some politicians even hand out flyers at rallies explaining the SMS voting process. Once the votes are cast the campaign can use the data received to make future decisions for the race.

SMS Voting Ease Of Use

Using an SMS voting system is very easy. Politicians can offer questions that allow voters to choose a specific answer or rate a topic on a specific scale. The voters are instructed to text in their answers to a specific phone number. Once these results are received they are placed into graphs and diagrams that detail what results are received. The results can then be divided by the geographic region they were received from or by the age, sex, or gender of each voter. By dividing the results in this manner the politician or campaign can determine which points are important to which voters.

Predict the Outcome Using SMS Voting

SMS voting will allow a campaign to track whether the politician is losing ground or gaining it against other opponents as well. SMS voting can be used to predict the outcome of a complete political race or just a portion of it. One of the best aspects of SMS voting is that a new poll can be taken every day or every week. SMS voting is also very affordable. This is especially true when the process is compared to hiring door to door pollsters or employing phone operators to call for votes.

Instant Results When They Are Needed

SMS voting can also be used to gain public opinion immediately during a speech or debate. This can help a politician tailor their answers to match the crowd in attendance. Campaign workers can monitor the poll and provide the results simultaneously to the candidate so they know whether they are leaving a mark or missing by a mile. This can be very helpful information for any speaker to know. If the results show that the candidate is too hard on an issue he or she can lessen their stance. However, it is also possible for a candidate to instantly realize which parts of the crowd are not being reached and speak more to that area of a room.

There are many reasons why polling is important to political races and competitions. However, these tools can also be used once a candidate is elected to determine the best way to vote or which policies are important to the people. SMS voting can bridge the gap between the people and their candidates.

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